What Is K-Beauty?

A focus on skin care first

K-Beauty is the name for beauty products and habits from South Korea. Its main idea is caring for the skin day by day, so makeup needs less work.

Layers, not a fixed number of steps

Korean routines are known for thin layers: cleanser, toner, essence or serum, moisturizer and sunscreen. You do not need ten steps — choose what your skin enjoys.

Where to start

Start with a gentle cleanser, a moisturizer and a daily sunscreen. Add one treatment step, such as a serum, once your basics feel comfortable.

This guide is general beauty information, not medical advice. If you have a skin condition, speak to a dermatologist.